Zoey
Xinyue
Kang

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 zoeykang_0128
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Marketing for Cliffs Climbing Gym

Director / Chief Planner
Hangzhou, Summer 2023Led the launch promotion for Cliffs, a renowned climbing gym in Hangzhou, overseeing the production of four promotional videos. Successfully boosted brand visibility, driving the gym into Xiaohongshu’s Top 10 city hotspots within a week, significantly increasing foot traffic and exposure.

Sample Works:


Behind the Scene:

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